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Lead Generation & Enrichment

Score and Route Sales Leads with ScrapeGraphAI and HubSpot

On a schedule or when a CRM webhook fires, ScrapeGraphAI enriches new leads, a scoring algorithm ranks them, and results go to HubSpot, Sheets, Slack and email.

What it does

# 🧠 Advanced Lead Scoring Algorithm Sophisticated JavaScript processor that calculates lead scores based on multiple weighted factors. ## Scoring Factors (0-100 points) - Company Size: 10-100 points based on employee count - Industry Fit: 20-95 points for target industry alignment - Funding Stage: 30-95 points based on investment rounds - Lead Source: 20-90 points for source quality (demo > referral > form) - Job Title: 25-95 points for decision-making authority - Engagement Signals: 0-50 points for intent indicators - Company Traction: 0-35 points for growth signals ## Lead Grading System - A+ (85-100): Enterprise priority, immediate follow-up - A (75-84): High-value leads, priority sequence - B+ (65-74): Qualified prospects, standard process - B (55-64): Good prospects, nurture sequence - C+ (45-54): Marginal leads, long-term nurture - C (0-44): Low priority, minimal follow-up ## Automation Triggers - 90+ Score: Same-day personal outreach - 85+ Score: Enterprise AE assignment - 70+ Score: Priority follow-up sequence

The steps

  1. Automated Lead Monitor Trigger
  2. CRM New Lead Webhook Trigger
  3. AI CRM Leads Scraper
  4. AI Company Enrichment Scraper
  5. AI Financial Data Scraper
  6. Lead Intelligence Processor
  7. Lead Categorization Splitter
  8. CRM Contact Creator
  9. CRM Deal Creator
  10. Welcome Email Sender
  11. Sales Task Creator
  12. Slack Notification Sender
  13. Dashboard Logger

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